Mobile Apps Blog

Tag: User Acquisition

Developers

What is a Good Retention Rate and Why Does it Matter?

by AppLovin on Jun 29, 2021

Developers

Mastering Steady Growth With Hamster Tycoon: How This Korean Indie Studio Did It

by Kae Mochida on Mar 20, 2021

Developers

Wordscapes: Secrets Behind the Most Popular Word Game in the World

by AppLovin on Jun 18, 2020

Developers, Interviews

Ask the Developer: Kayac on Reaching #1 With Park Master

by Tomoya Katagi on Mar 4, 2020

MAX ad-level attribution v2

Product News

Take Ad-Revenue Attribution to the Next Level With MAX

by Idil Canal on Jan 17, 2020

App Annie mobile game trends 2019

Developers

The 5 biggest mobile gaming trends from App Annie’s The State of Mobile 2019 report

by Lewis Leong on Jan 24, 2019

Hypercasual mobile game genre blog post

Developers

Hyper-casual: Mobile gaming’s newest genre

by Johannes Heinze on Aug 4, 2018

AppLovin-amplify-workshop-series-tokyo

Events

Amplify Tokyo: Going global with hyper-casual games

by Amy Mills on May 18, 2018

Applovin-ask-the-developer-series

Developers

AppLovin presents: Ask the Developer

by Lewis Leong on May 11, 2018

applovin-gdc-2018-gaming-trends-takeaways

Events

Top 5 mobile gaming trends from GDC 2018

by Lewis Leong on Mar 27, 2018

Applovin-the-rise-of-hyper-casual

Developers

Dissecting the hype over hyper-casual games

by Johannes Heinze on Mar 7, 2018

applovin-ask-the-developer-smartnews-user-acquisition-interview

Developers

Ask the Developer: How SmartNews used smart UA to scale its app in a crowded market

by Lewis Leong on Feb 23, 2018

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