What is an ad network?

An ad network is a provider of ad space. Ad networks work with mobile app and game publishers, allowing them to post openings for ads and allow advertisers to bid on ad space inventory to promote their games and acquire new users. 

How do ad networks work?

In an ad network, publishers post when apps or games have space available for advertisers to fill ad space. Advertisers then bid on that available space in hopes of earning the top bid and winning the ad slot.

Read about supply side platforms and how they integrate ad networks.