What is Return on Ad Spend?

Return on Ad Spend, or ROAS, is an important KPI for developers. ROAS refers to the amount of money a business earns back for each dollar spent on advertising and is a commonly used marketing term. It is designed to measure how effective a business’ advertising efforts are. A higher ROAS is the goal. 

How does ROAS work?

A ROAS formula is the total conversion value divided by advertising costs. Here is how ROAS works: 

• Your gross revenue from ad campaign / Cost of your ad campaign = ROAS

Here is an example:

Let’s say you spend $4,000 on an ad campaign this month, that resulted in a revenue of $12,000. In order to get your ROAS, you need to divide $12,000 by $4,000, which = $3. Your return on ad spend for the month was $3. 

Learn how Beresnev Games Improved Profits and ROAS Through User-Level Ad Data