Success Story
Yodo1 immediately increased its ARPDAU by 12%1
MAX In-App Bidding helped Yodo1 increase revenue and lower operational costs.
Category
Gaming
Marketing Objective
Creative Optimization
Rodeo Stampede
Yodo1
Background
Yodo1 Games is an international game publisher creating compelling games for a worldwide audience.
Location
Beijing, China
Company Size
51-200 employees
Founded
2011
Rodeo Stampede
Yodo1
The Challenge
Yodo1 wanted to increase daily revenue on their games and reduce the operational costs required to manage multiple networks.
Yodo1 already had an optimized monetization setup - they were managing a setup with 10 networks manually. This required a staff of 10+ people to manage their day-to-day revenue operations. Yodo1 needed an effective monetization solution to boost revenue for their hit game, Rodeo Stampede. Plus, they needed a solution to reduce the manual work.
The Solution
To achieve their goals, Yodo1 implemented MAX on all 35 of their game titles, including Rodeo Stampede.
Yodo1 moved their entire game catalog from their existing mediation solution to MAX. By using MAX’s rigorous A/B testing tool and enabling Facebook Audience Network as a bidder on Rodeo Stampede in addition to AppLovin and TapJoy, Yodo1 recognized an immediate 12% ARPDAU increase.1
The Results
With more than 200 million downloads across iOS and Android, Rodeo Stampede is Yodo1’s most successful title to date.2
It's important to have the right buyers in your monetization stack to ensure that you can maximize revenue for each impression. By having AppLovin and Facebook bidding in the auction, Yodo1 drove 12% lift with a single A/B test and increased their revenue right away.1
In Summary
Higher revenue
By enabling Facebook Audience Network via MAX, Yodo1 drove a 12% ARPDAU increase for Rodeo Stampede with 59% of the demand from bidding demand partners.1
Time saved
Reducing the resources needed to manage the monetization process freed up Yodo1’s team to focus on developing great games.
Implementing MAX not only increased our product revenue, but it saved us a lot of operational costs, which allowed our team to refocus their energy on creating great games. Additionally, the AppLovin team has been an ideal partner by providing outstanding, timely support to our business.
Ke Sun
VP of Global Business
2 Sensor Tower: January 1, 2011 - December 31, 2020
